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Next exhibition: Alcova Milano 2025
Next exhibition: Alcova Milano 2025
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READY, SET, GO!

by Better Known As

  • Website: betterknownas.work
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READY, SET, GO! is an announcement and a representation of all aspects of set design production. Very often the process is a dimension of denial and mystery. Through various, daily changing, artistic environments ‘Better Known As’ intends to offer an insight into their work methodology. Each member of the group will step into various roles from set-dresser, light assistant, retoucher, prop-maker to image producer. As final step the work produced on site will be instantly uploaded online.

Better Known As is a transdisciplinary collective consisting of Thomas Ballouhey, Boris de Beijer, Koos Breen, Reijnald Kolthof and Lonneke van der Palen. Their individual disciplines capture products, objects, jewelry, graphics, textile and photography. 
 At ALCOVA, during Salone del Mobile, the collective will present a constantly changing exhibition that resembles a photo studio. Equipped with objects, props and elements associated with set-design they will publicly perform the elaborative work behind the glossy images we daily see.