Alcova has redefined how contemporary design engages with historical and unconventional spaces, transforming abandoned and historical buildings into immersive exhibitions. It has activated diverse locations to showcase emerging talents, experimental projects, and research-driven design. Each edition fosters a global dialogue on sustainability, material innovation, and new production methods, creating a dynamic intersection of past and future.

During Salone del Mobile 2018, Alcova materialised as a six-day event in the former panettone factory of G. Cova & Co., temporarily transforming it into a platform for designers, institutions, galleries and companies working at the avant-garde of themes such as contemporary living, design culture, materials and technological innovation. The 3,000 sqm site - partly taken over by plants and vegetation, and preserved in a state of semi-abandonment - was intensely programmed for the event's duration with performances, exhibitions, talks, screenings and installations involving over a dozen partners from as many countries. The site was visited by over 30,000 people over six days.